BELGIUM
PHOTOGRAPHY,
VISUALS, CREATIVE DIRECTION
Clients
Lore Van Keer
Xandres
The Fashion Store
Ellesse
Van De Velde
Karolin Van Loon
Marie Jo
Julia June
Tomorrowland
ELLE magazine
Atelier Content
Terre Bleue
Mayerline
Esprit
...
15Y OF PHOTOGRAPHY
Light seems to be purer in Oona Smet’s pictures than in real life —or maybe that’s just proof of what fifteen years of experience can catch in a single click. Based in Belgium, Oona has made her trademark of fashion imagery that favours honesty over frivolity. Carefully chiselling away all that is superfluous, her images leave you with just the essence.
A thoroughbred photographer, Oona is a versatile image-maker with strong roots in graphic design. This combination of skills and understanding of the subtleties of branding has shaped her visual language, making it graphic, balanced and intelligent.
In 2015 she won the award for Best Young Fashion Photographer @ Knack Weekend Awards.