OONA SMET

ISU Antwerp is a Belgian hair salon, in the center of Antwerp. This is a place where craftsmanship and a sense of aesthetic go hand in hand, a place where they pursuit the client's identity. They strive to maximize the potential of each individual, with their own specific needs and taste with attention to detail. 

Since the beginning of ISU Antwerp, I got the chance to design the identity from the start. Keeping the ISU vision in mind, I created a branding that reflects the brand ethos in all it aspects: from business cards to package design.  

Branding — print — package design — photo & videography.

Click here to view my photo work for ISU. 

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