Lee Cooper Belgium is the original British denim brand, that creates denim exclusively for the Belgian market. The global brand Lee Cooper was founded in 1908 in London's East end and establishes it's historic status as the original British denim. Since a couple of year the Lee Cooper Belgian company operates completely independent from the global Lee Cooper brand.
Since 2018 I've been involved with Lee Cooper Belgium as a photographer & graphic designer for their visuals (print + online). Below you can find my selection of the campaigns productions I photographed for the brand (starting at SS campaign 2020).